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✨E-comm Images Do Not Get the Attention It Deserves✨
E-comm (e-commerce) also known as PDP (product display page) images do not get the attention it deserves. These images are the bread and butter of all e-comm businesses and one of the main ways to differentiate yourself from other websites. The way your PDP images are showcased tells a very good story of the type of business you want to portray.
Stunning, high-quality images enhance the overall visual appeal of the product online store, leading to increased customer engagement and conversion rates.
The difference between a Photo Editor and a Retoucher: a Retoucher brings an elevated look to your PDP images which justifies the premium value of your products.
Photo editors will edit an image by removing the basics such as dust, scuffs, and distracting clothing wrinkles, but only when you provide detailed markups which are time-consuming and limited to what you think needs to be done.
It is not only a Retoucher’s job to tackle all initial refinements but they also know how to ENHANCE and ELEVATE the image. The main reason you would hire a Retoucher over a Photo Editor is that a Retoucher already knows how to “bring out the best" feature of each product while having the ability to efficiently retouch the image utilizing non-destructive Photoshop techniques.
A Retoucher can help tidy hair flyaways or color balance skin tones, but they can also bring creative elements to your images. Below are examples of different ways to showcase a PDP image. Color treatment makes a world of difference and can convey the look and feel of a specific season or the personality of your brand.
Soft & Summery
Diffused soft color treatment creates a soft and summer look.
Gray Vignette for Fall
Warm skin tone against a cooler gray background with a slight vignette helps pop the outfit from the background.
Cooler Tones for Winter
Subtle cool undertones are common color treatments used for winter season products.
Black and white imagery conveys sophistication. Pro tip - it also makes for quicker retouching as it does not require skin tone color balancing.
Adding an elevated textured background can also bring another level of sophistication to your PDP images. Blues were added to the highlights of the skin, while a subtle red shift was added to the shadows to compliment the model against the background.
This abstract background is not a simple composite. Accounting for lighting differences, a subtle warm yellow wash in the highlights and cool cyan in the shadows of the model's skin tone were added to create a cohesive story.
Shoutout to Unsplash for the inspiration background photos. Credits below:
Here at Pretty Pixel Retouching, we are constantly looking at other E-comm websites for inspiration. Below are examples of websites we admire.
Outdoor Voices
Source: www.outdoorvoices.com
Soft daylight-balanced lighting envelops the vibrant clothing. Close detail shots convey how the fabric realistically drapes over the body.
The look and feel is friendly, approachable, trendy yet comfortable. Very aligned with the values of the Outdoor Voices brand.
The Arrivals
Source: thearrivals.com
Crisp lighting showcasing the details of the premium fabric.
The monochromatic styling paired with a neutral and subtle vignetted background brings attention to the overall sophisticated styling of this collection.
ATRIO
Source: shopatrio.com
Beautiful soft lighting on everyday products.
The brown textured paper brings an elegant rustic feel to their products, tying back to the warm off-white background of their e-commerce platform.
Where to start?
If you want to elevate your PDP Images and do not know where to start, reach out to Margaret through the contact form.
With 10+ years of e-comm post-production experience under Margaret's belt, she will happily sit down with you and consult on the next steps. It is her passion to work with brands that need a fresh eye on their current post-production process. Margaret is connected with many talented photographers, stylists, and industry professionals that can help take your e-commerce site to the next level.